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Advertising on Facebook: Retargeting, Lookalike & Dynamic Ads

People visit Facebook and Instagram to connect with their friends and family or brands they like. They spend more and more time on social networks. This also affects their shopping behavior. Many consumers use social media very frequently. It therefore makes sense for companies to also be active on the platforms that their customers already … Continue reading Advertising on Facebook: Retargeting, Lookalike & Dynamic Ads

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Dynamic Repricing – automatische Preisoptimierung für Online-Händler

Was ist Dynamic Pricing? Dynamic Pricing ist eine Preisstrategie, bei der der Preis Ihrer Produkte basierend auf vorher festgelegten Regeln automatisch angepasst wird. Mit einer dynamischen Preisstrategie lässt sich beispielsweise sicherstellen, dass Produkte immer 1€ günstiger als die der Wettbewerber sind, insofern dadurch die Mindestmargen noch eingehalten werden. Dynamic Pricing hilft Ihnen, wettbewerbsfähig zu bleiben … Continue reading Dynamic Repricing – automatische Preisoptimierung für Online-Händler

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Dynamic Repricing for online merchants

What is dynamic repricing? Dynamic Pricing is a pricing strategy where the price of your products is automatically adjusted based on pre-defined rules. With a dynamic pricing strategy, for example, you can ensure that products are always €1 cheaper than those of your competitors, as long as the minimum margins are still maintained. Dynamic Pricing … Continue reading Dynamic Repricing for online merchants

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Measures for online retailers in the Corona crisis – a quick guide

The coronavirus (COVID-19) is currently at the centre of our daily lives as the epidemic has tragically spread its web across the globe.COVID-19 is a health disaster, but it is also a real financial virus for companies, temporarily paralysing the global economy. While the concerns of the people are justifiably still in the present and … Continue reading Measures for online retailers in the Corona crisis – a quick guide

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What is Shopify? – A Beginner’s Guide

The short answer? Shopify is an ecommerce platform that lets you create and manage an online store. You can manage inventory, payments, and shipping all in the Shopify system. If you’re unsure how it works or if Shopify is right for you, here’s our Beginner’s Guide with all the information you need to know: How … Continue reading What is Shopify? – A Beginner’s Guide

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My Awful Experience with the Google Merchant Center

Have you ever launched your own online store and dealt with the Google Merchant Center by yourself? A lot of people have, and struggled with the verification process. Some even abandoned it completely. Today, I will cover my personal experience as a merchant dealing with different plugins, the Google support, and the process of what … Continue reading My Awful Experience with the Google Merchant Center

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Why your Shopify Store Needs Google Shopping

If you or your shop is new to Product Listing Ads (PLAs) you might want to check out our article here about what Google Shopping (GS) is. In short, Google Shopping (and Google Smart Shopping) is an online marketing and price comparison platform for eCommerce to sell products through pictured ads. Google Shopping Volume is … Continue reading Why your Shopify Store Needs Google Shopping

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3 things you need to know about Product Listing Ads

Product listing ads are also known as PLA. PLAs are a type of Pay-Per-Click ad, meaning you only pay for clicks on your ad. The most popular form of PLAs are placed on Google Shopping, but Amazon is also offering these ads. Below we’re discussing three important points that are often overlooked but are important … Continue reading 3 things you need to know about Product Listing Ads

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Managing Product Data Feeds Needs to be Easier.

Ecommerce merchants all over the world use product data feeds. These feeds upload products and keep product information updated on ecommerce marketing platforms like Google Shopping and Amazon. This can get a little technical, so we’ll keep it short. Product feeds are your communication between your ecommerce store and an advertising platform. That means they … Continue reading Managing Product Data Feeds Needs to be Easier.

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Create an International Shopify Store – A Checklist

Getting your store up and going is a snap with Shopify, but creating an Interntaional Shopify Store is a bit more complicated. Make sure that you are covering these basics before you go truly international. Research – If you are doing any product listing ads (like Google, Facebook, or Amazon) you’ll want to use a … Continue reading Create an International Shopify Store – A Checklist

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